American University’s Kumar Is a Power Player Says PR Week

American University News


American University (AU) professor Pallavi Kumar was just named to the PRWeek Global Power Book 2017, which it calls a listing of the world's most influential PR professionals. Kumar, who directs the Public Communication division in the AU School of Communication is one of only two professors on the list.
In an interview with PRWeek, Kumar says she would love to launch an in-house communication agency within AU's School of Communication. “We would bring together all of our disciplines from strategic communication to digital storytelling, persuasive gaming, data-driven journalism and social media analytics to help solve communication challenges or identify new opportunities for the industry by tapping into the unique thinking of our Millennial and Gen Z students.”
Prior to teaching full time, Kumar gained more than 20 years experience in the public relations industry having worked as a vice president in Fleishman Hillard's social marketing practice in Washington, DC, a vice president/account supervisor in Ketchum's healthcare practice in New York as well as associate director of international public relations at Wyeth Pharmaceuticals in Philadelphia.
She began her career in environmental communication at Ruder-Finn in Washington, DC. Kumar co-authored the ninth edition of Public Relations Case Studies published by Cengage. Her articles and commentary have appeared in The Washington Post, USA TODAY and PRWeek.
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