Communicator infuses niche with brewery

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Shakia Hollis, ’15, is a people person. As a market manager responsible for sales, events and warehouse maintenance for Atlanta-based Monday Night Brewing, she thrives on daily interactions with others.“Being at Georgia College definitely taught me about the importance of relationships,” said Hollis. “It’s my job to really know so many people, and the skills I learned at Georgia College help me to be the most authentic version of myself.”
Hollis manages the areas outside of the Atlanta perimeter, Athens, Augusta and Columbus for Monday Night Brewing. Some of her duties include planning events, making market visits to connect with accounts and running reports for the company in all of these cities to compare sales years to ensure the company’s growth is steadily trending up.
Shakia Hollis, '15
Hollis attributes her success, in part, to Georgia College.
“Being at Georgia College shaped who I am as a person,” said Hollis. “I always felt very protected and honored.”
“Communication theory class was my favorite class at Georgia College,” she said. “Just being able to go through all of the different types of communication theories and apply them to situations and to the different people that you meet in this position was definitely helpful. It gave me the ability to see things from a theory perspective. I could apply different theories in different situations.”
Hollis believes in being 100 percent efficient in her role as a communicator.
“I’m a big advocate for effective communication,” she said. “Even the company’s main slogan is effectual: ‘Monday Night Brewing exists to deepen human relationships over some of the best beer in the country.’ It’s all about creating community.”
Although Hollis enjoys being around people, the interactions can be a bit exhausting.
“Since preserving old relationships and growing new ones is a huge part of my job, I spend a great deal ...

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