Inspired by land grant mission, state flag, OSU’s new logo emphasizes far-reaching service

CORVALLIS, Ore. – Oregon State University unveiled a new institutional logo and branding Monday that pays homage to OSU’s nearly 150 years of service as Oregon’s statewide university and its mission as a 21st-century land grant university.
Along with the logo and branding, Oregon State rolled out a creative marketing campaign entitled “Out There,” which emphasizes the expansive reach and relevance of the university’s statewide, national and global impacts.
The logo and branding were unveiled today during the Celebrate Oregon State event in Corvallis, with similar events planned for Wednesday in Portland and for May 3 in Bend.
“Oregon State University’s new institutional logo celebrates OSU’s near 150-year legacy of excellence in teaching, research, and outreach and engagement,” said Steve Clark, OSU’s vice president for University Relations and Marketing.
The new logo and its academic crest tell a unique story about the university’s mission as a land, sea, space and sun grant institution. On the new logo, a beaver (the state animal, as well as OSU’s mascot) sits atop an academic crest. Inside the crest, a tree and an open book represent knowledge. The three stars represent OSU’s three campuses in Corvallis, Bend and Newport, while also referencing Oregon as the 33rd state in the union. Finally, the year 1868 denotes OSU’s founding. The new look also offers a nod to the state of Oregon shield that is portrayed on the state flag. The crest also represents the geography of the state of Oregon.
Oregon State’s new institutional logo replaces the current orange “OSU” logo that was created in 2003. The OSU athletic logo remains as it has been since 2013.
“Establishing a refreshed visual identity with a powerful and cohesive look and feel was needed to represent the brand of the entire university,” Clark said. “This branded logo portrays the promise and product of ...

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