Real-world exposure to consulting with CELect course

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“I’ve loved combining my marketing and entrepreneurship studies to consult with a startup on creating an innovative marketing solution,” says Allison Halpern, BSBA’18 and member of a CELect team working with St. Louis-based Givable. “The hands-on nature of the CEL has helped me grow and apply my studies in a truly unique way!”
CELect stands for: Center for Experiential Learning (CEL) Entrepreneurial Consulting Team and this is an occasional series of interviews with students participating in the program that pairs consultants with St. Louis startups.
CEL: Who is your client and what made you interested in working with them?
Halpern: I am consulting with a startup at T-REX, called Givable. Givable is a micro-giving platform that makes charitable donations simple with daily, engaging emails. I really love Givable’s mission to make charitable giving more accessible and believe they have an innovative way to do so.
Click here to learn more (this is definitely a shameless plug).
Our consulting project is to create a marketing strategy to attract more users. As someone who values community involvement and utilizing creative problem solving to build awareness, this project fits me perfectly.

CEL: How does this class help you with your future aspirations?
Halpern: In the future, I hope to work in a marketing role, assisting and consulting clients strategically. I like the fast-paced and innovative culture that comes with client work. So, working with Givable to create a marketing strategy is really right up my alley. This summer I am interning at Facebook in the Global Marketing Solutions department to help clients optimize their advertising on Facebook platforms. I will be working on a team conducting research to better understand best digital marketing practices for clients. My CELect project involved extensively researching the industry, company, and trends to create a highly implementable plan and I think that experience will help me ...

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